Executive Team/Staff Profiles

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RICHARD L. RAGATZ, Ph.D. is President of Ragatz Associates. His academic background includes a Bachelor's degree (1961) and a Master's degree (1963) from the University of California, Berkeley, and a Ph.D. degree in City and Regional Planning (1969) from Cornell University.

In addition to his consulting activities, he was an Assistant Professor of Housing and Design at Cornell University (1966-69), where he taught courses in Housing Market Analysis. For 12 years he was an Associate Professor (1969-74) and Full Professor (1974-81) of Urban and Regional Planning at the University of Oregon where he taught courses in Housing Marketing Analysis, Housing Planning, Social Issues in Planning and Planning Theory. He was Department Head from 1969 to 1974. He was a member of the American Society of Planning Officials, the American Institute of Planners, and the American Institute of Certified Planners.

Dr. Ragatz has been very active in the primary trade association representing the resort industry - the American Resort Development Association. He joined ARDA in 1969, the year it was formed. In 1987, 1989, 1995 and 2006, he was given special awards by ARDA for outstanding contributions to the resort industry. The 1995 award was Industry Leader of the Year. The 2006 award was the prestigious Lifetime Achievement Award.

His Ph.D. dissertation from Cornell in 1969 is recognized as the first national study on vacation homes ever conducted in the United States. He updated the study in 1974 for the President's Council on Environmental Quality, in 1977 for the U.S. Forest Service, in 1990 for the National Association of Realtors, and in 1993 for the American Resort Development Association.

Since 1969, he has published more than 50 articles on resort development for academic journals and trade magazines. He also has delivered more than 500 speeches on resort development at conferences held throughout the world.

Dr. Ragatz has achieved international recognition as the leading feasibility analyst and market researcher in the resort real estate industry. He has been involved in more than 2,500 studies in virtually every state and over 70 countries. Clients include most major developers and lenders in the resort industry.

Areas of specialty include feasibility analysis, consumer and product research, economic impact analysis and project evaluation.


TRACY RAGATZ is Vice President of Ragatz Associates. She has a Bachelor's Degree (1989) from the University of California, San Diego, and a MBA from San Diego State University (1995). Tracy has been associated with the firm since 2002, and assumed her present position in 2008. She also holds a California Real Estate Broker's license.

Tracy is responsible for feasibility analyses and market research (with emphasis on consumer surveys). She has worked on over 350 assignments throughout the U.S., Mexico, the Caribbean, etc. She has directed 16 national surveys of the fractional interest, private residence club and destination club industries, as well as two national surveys of resort timeshare owners and non-buyers for the American Resort Development Association.

Prior to joining Ragatz Associates, Tracy had a 10-year career in the health and fitness industry where she held marketing and sales management positions with LA Fitness and 24-Hour Fitness. 


ROBERTA CORDELL is Vice President of Ragatz Associates. Roberta has been associated with the firm since 2002. She assumed her present position in 2009. As Vice President, Roberta has worked on over 350 such studies throughout the United States, Mexico, the Caribbean, Canada, and Central America. She is primarily responsible for the field research components, and has extensive experience for all types of products in the resort real estate industry. Roberta has worked on 16 national surveys of the fractional interest, private residence club and destination club industries.

From 2008 to 2011 Roberta assumed primary responsibility for managing the firm's annual industry conference, an educational forum for the fractional real estate and resort real estate industries. The event was the most widely recognized and informative global gathering in the industry. She continues to manage the firm's annual fractional webinar.

Prior to joining Ragatz Associates, Roberta had an extended career in the technology industry, with management positions at Qualcomm, Ericsson and Vectron. She has a Bachelor's Degree in Political Science from Fort Lewis College in Colorado (1987).