Feasibility Analysis (or more concise position paper) 

A thorough and objective report evaluating the potential success of a resort project from both market demand and financial performance perspectives. Contents are based on extensive field work. Includes a comprehensive report (+/- 250 pages) containing wide range of conclusions and recommendations, full supporting documentation, and a pro forma cash flow analysis addressing all variables relating to costs and revenues. Addresses:

• Go or no-go recommendation
• Product mix
• Number of units
• Bedroom configuration and floor areas
• Degree of ownership
• Use plan/reservation system
• Pricing
• Sales pace
• Amenities, services and owner benefits
• Consumer profile
• Market depth and market area
• Estimated financial performance
  • Sales volume
  • Product costs
  • Operating costs
  • Before-tax profit
• Implementation scenarios

Consumer Research

Includes: (1) Consumer Surveys to provide quantitative data for determining the degree of consumer interest in purchasing at a proposed project, the most appropriate pricing and product characteristics, and the type of consumer with the greatest propensity to purchase; and (2) Focus Groups to provide critical qualitative information. Informs on:

• Who they are
• Where they are
• How many there are
• What they want to buy
• What they are willing to pay