Includes: (1) Consumer Surveys with: (a) Non-buyers to provide critical quantitative data in reaction to marketing and sales programs, reasons for not purchasing, remaining degree of interest in purchasing, etc.; and (b) Owners to provide critical quantitative data on owner satisfaction, purchase motivations, degree of interest in reloading and referring, future use patterns, reactions to exchange company, demographics, etc.; and (2) Focus Groups with the same audience and objectives as for the consumer surveys, with information being collected in a more qualitative, probing manner with small group discussions.
Project Critique and Evaluation
Complete critique and evaluation of existing projects.
- The company and its commitment and preparation
- The physical product
- Amenities and services
- The offering
- degree of ownership
- use plan/reservation system
- Marketing and sales operations
- Management operations
- Financial issues
- Recommendations for improvement