Ragatz Associates
767 Willamette Street,
Suite 307
Eugene, Oregon 97401
Direct : (541)686-9335
Fax: (541)686-8142
info@ragatzassociates.com
Primary Services:
Resort Brokerage Services:
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Post-Development Services

 

POST-DEVELOPMENT SERVICES (After a project has started)

Market Research

Includes: (1) Consumer Surveys with: (a) Non-buyers to provide critical quantitative data in reaction to marketing and sales programs, reasons for not purchasing, remaining degree of interest in purchasing, etc.; and (b) Owners to provide critical quantitative data on owner satisfaction, purchase motivations, degree of interest in reloading and referring, future use patterns, reactions to exchange company, demographics, etc.; and (2) Focus Groups with the same audience and objectives as for the consumer surveys, with information being collected in a more qualitative, probing manner with small group discussions.

Critique

Complete evaluation and assessment of existing competitive projects.

  • The company and its commitment and preparation
  • The physical product
  • Amenities and services
  • Lifestyle benefits
  • The offering
    • degree of ownership
    • use plan/reservation system
  • Pricing
  • Marketing and sales
  • Management and operations
  • Financial issues
  • Recommendations for improvement