RAGATZ ASSOCIATES is an international consulting
and market research firm in the resort real estate industry.
It was founded in 1974 by Dr. Richard Ragatz. The company
was acquired by RCI in 1995, and operated as a subsidiary of
that company until 2006. At that time, Ragatz Associates
returned to its present status as an independent, privately
owned company.
The objectives of Ragatz Associates are simple, but
important. We provide every client, regardless of contract
size, a professional and cost-effective product. We pride
ourselves on being objective, thorough, and creative. Our
success is measured by the successes and business
improvements our clients realize as a result of our
consulting efforts.
We study changes constantly occurring in our society and
in the marketplace, and advise our clients about the
implications for their projects. Recommendations are based
on existing data, new research findings, and on our
extensive consulting experience.
As experienced advisors, we know how to work with clients
effectively. We lead the client, but we do not dominate the
decision-making process.
And, we enjoy our work. We appreciate friendships with
each other and with our clients. We relish the challenge of
being professional and the sense of self-esteem derived from
contributing to successful ventures. We maintain our goals
of objectivity and creativity while continually striving for
excellence as we provide valuable and cost-effective
services for our clients.
Clients represent both the private sector (from small,
individually owned companies to international corporations)
and the public sector (from small municipalities to national
governments). The firm specializes in the shared-ownership
industry, including fractional interests, private residence
clubs, destination clubs, and resort timeshare. Our services
include:
| Market analysis |
Consumer surveys |
| Feasibility analysis |
Consumer focus groups |
| Project evaluation |
Economic impact analysis |
Richard Ragatz has personally worked on over 2,000
assignments in the resort real estate industry. The majority
have been feasibility analyses for resorts located in 48
states and over 70 countries. In addition, he has been
involved in several landmark studies in the resort industry.
Samples include:
National and regional studies of the vacation ownership
industries in the United States (1995, 1997, 2000 and 2003),
Europe (2002), Mexico (1993, 1999 and 2003), Canada (1993
and 2002), Hawaii (1992 and 2000), the Canary Islands
(1995), Asia (1999), the Caribbean (1994, 1999 and 2003),
and Latin America (2001), including supply and demand
characteristics and economic impacts.
The only comprehensive national surveys to determine the
total number of U.S. recreational property owners and
characteristics of their properties. Included national poll
to determine interest in recreational property among
non-owners (1990); updated in 1993, 1995 and 1998.
First national survey of resort timeshare buyers in the
United States (1978); updated in 1980, 1982, 1983, 1989,
1993, 1995, 1997, 2000, 2002, 2003 and 2006.
First world-wide study of the resort timeshare industry
(1990); updated in 1992, 1995 and 2003.
First national survey of fractional interest (aka private
residence club) purchasers (1989; updated in 2001, 2003 and
2005), and resorts (2001; updated in 2002, 2003, 2004, 2005,
2006 and 2007).
First national survey of the campresort industry - four
volume study for Coast to Coast Resorts (1985); updated in
1987 and 1991.
First national survey of hotel condominium buyers
(1984).
National and regional surveys of resort timeshare owners
in Europe (2002), France (1996), Germany (1996), Italy
(1996), Spain (1996), Argentina (1996), Brazil (1998), the
United Kingdom (1981, 1987 and 2002), Canada (1981, 1993 and
2002), Australia (1983 and 2002), the Caribbean (1983, 1999
and 2003), Mexico (1986, 1993, 1996, 1999 and 2003),
Singapore (1992), and Malaysia (1992).
Three-volume study for the National Timeshare Council
documenting the socio-economic impacts of resort timesharing
(1980); updated in 1987 and 1998 (for the American Resort
Development Association).
Largest study ever funded by the federal government
(Housing and Urban Development and President's Council on
Environmental Quality) on privately owned recreational
properties (1974); updated for U.S. Forest Service (1977 and
1979).
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